Interest: Instagram keeps a hawk eye on your interest.Recency: The most recent post will be favored to the higher positions on the user’s feed over days.Along with the engagement factors, the algorithm revolves around these basic three factors: The platform’s algorithm considers engagement an important factor the more engagement your post receives, the higher it will rank in the user’s feed. If you ask me, then it’s a YES! Wondering what is that so? Let me clear this up.Īn Instagram algorithm is pretty hard to crack as it keeps tweaking frequently. Figure Out the Best Time to Post on Instagram – Does Really It Matter I know posting consistently and figuring out the best time to post on Instagram can feel like a huge task, but tools like Instagram Schedulers can do the job for you. So, if your post is not getting enough limelight, then it’s high time to change your strategy. Basically, the algorithm favors the top most engaging post, pushing them to the top of the feed and leaving the less popular ones behind. You know you are posting on 4th most used social media platform of course, your posting schedules can get super challenging with the Instagram algorithm changing frequently. Just to convince you more, here’s research from Harvard Business Reviews: brands posting on social media can escalate their payoffs by at least 8% when their audience is more likely to be receptive to it. Still, if you are not utilizing the power to choose the best time of the day to post on Instagram, then it can all be ruined in a flash. You can create a jaw-dropping post with an attention-grabbing caption, and every detail falls into the right state. How about if I tell you that your post can grab more eyeballs if you post at the perfect of the day? I am trying to say that posting at the golden time of the day, when your audience is most likely to be active, can make a profound impact. But guess you are still getting less attention on the platform, even after jumping on the bandwagon and following the latest trends. I mean, social media is a place where you are free to express yourself you can post anything, either a vacation Reel or a cute furry friend’s photo dump, or even raise concern for something through a short Instagram video. If you post at 12:12 on a full moon, will it make a difference? Is this the best time to post on Instagram? Of course not! The horror story of every Instagram user who is looking for a hike. ‘My post still has 10 likes after 6 hours’, ‘My Instagram Reel got 2 comments so far in last 7 hours’
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